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M autumn/winter 2015 preview: How style Director Belinda Earl made Marks Spencer stylish againAs M unveil their latest collection here are 6 reasons you’ll be shopping there this autumn09:00, 6 MAY 2015Amber Graafland with M Style Director Belinda Earl Giving us a sneak preview of the new autumn/winter 2015 collection she explains, “She wants quality and modernity. She wants to be up with the fashion trends but wants them interpreted for her in a way that’s really going to fit and flatter her. She wants this at a high quality level but with value for money. These go hand in hand. She definitely wants to reflect the trends in her style and her looks and she wants us to give her more outfit suggestions.”Sounds easy enough but as any retailer will tell you, delivering all these elements is anything but.There’s no disputing that Belinda has completely transformed womenswear since joining the business. When she arrived in 2012 M had just announced a 6.8% drop in non food sales, with womenswear most affected. The store had lost its way and were losing out to the competition.The first sign that Belinda’s hard work was paying off came last month with a 0.7% rise in women’s clothing sales. It’s been a long, hard journey and there’s still work to be done, but it looks like it’s finally coming together.(Image: Rex)Turning around a monolith like M was never going to happen overnight and CEO Marc Bolland explained last year that his long term plan was always to turn around womenswear and bring the website and the stores under the same ‘handwriting’.Belinda credits this with much of their recent success. “The stores and the website now work in completeness because there’s no doubt she’s looking at the website on her iPad, along with lots of other influences, and then using that to inform her shopping journey.”The new on line Style Living section has had 2.5 million hits this year. For the first time users have been able to register an interest in a suede skirt that was spotted on Alexa Chung and Olivia Palermo (800 put their names on the waiting list in the first hour, a staggering 3,500 followed). The interactive website, together with the new look stores with more mannequins and visual styling ideas,
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are clearly paying off.Autumn/winter 2015 is looking more stylish than ever with 5 distinct trends. Here are our favourite looks that you won’t want to miss next season.Modern Muse: A retro 1960’s inspired collection of playful prints and contemporary classics with a twistShopping adviceSavvy shopper reveals best times of day to visit Primark, Zara, Mango and Topshop to beat crowds and get new itemsIf you time it well, you could have an advantage over other shoppersDarren DayJustice to go! Darren Day OWNS Twitter troll who accused him of attention seeking in Costa coffeeThe performer, who’s currently starring in Peter Pan at Hull’s New Theatre, took no nonsenseLove IslandLove Island’s Jamie Jewitt rages at weeping Camilla Thurlow as body language expert dismisses his explanation for rowThe pair were seen arguing outside The Charge II boxing fundraiser at The Lindley HallLauren GoodgerLauren Goodger’s startling new look has shocked fans hinting she has reconciled with jailbird loverThe TOWIE star, who has split from jailbird boyfriend Joey MorrisonTeachersLecturer slammed after getting down on her knees and demonstrating on student how to put condom on with your mouthThe lecturer was filmed putting a condom onto a plastic penis being held by a shell shocked student in BrazilCourt caseSchoolboy is ‘beaten by Pakistani men for dating a girl from their family who told him “Don’t mess with our blood”‘The Bengali student was taken prisoner by the Pakistani girl’s uncle, before her father, brother and cousin all joined in the attack, a court heardFIFA Club World CupReal Madrid vs Gremio LIVE score and goal updates from Club World Cup final in Abu DhabiGareth Bale stepped off the bench to score the winner in the semi final victory over Al Jazira in midweekBitcoinFour bedroomed family home in Essex becomes first house in UK to be sold entirely for BitcoinThe price is set in sterling at 350,000 but the payment will be made at the prevailing Bitcoin exchange rate on the day
timberland rigger boots How style Director Belinda Earl made Marks Spencer stylish again